Position zero
Appear at the top of Google, above the classic results.
Service 04
AEO: become the answer to your customers’ questions
Answer Engine Optimization: position your website in Google’s featured snippets (position zero), voice search and assistants such as Siri or Google Assistant.
Why this service
What this service brings you
Voice search
Be the answer read out by Siri, Google Assistant or Alexa.
Reassured customers
Clear answers that remove doubts and prompt customers to get in touch.
What’s included
A complete service, from A to Z
Your customers’ questions
Research into the questions actually asked about your business.
FAQ pages
Clear, concise and useful question-and-answer content.
Featured snippets
Structured answers for Google’s position zero.
Voice search
Natural wording suited to spoken queries.
FAQ & Schema.org markup
Structured data to help search engines understand your answers.
Local questions
Optimization for “near me” and location-based searches.
Our method
How we work
- 01
Collecting questions
We list the questions your customers ask.
- 02
Writing the answers
We write short, precise and useful answers.
- 03
Structuring & markup
We add and mark up the answers on your website.
- 04
Measurement & enrichment
We track the snippets obtained and expand the content.
They trust us with their online presence
What is position zero?
It is the answer box displayed by Google above the classic results, showing an excerpt from a page deemed relevant.
What is the difference between AEO and GEO?
AEO targets short answers (Google snippets, voice assistants); GEO targets answers written by generative AI. We often work on them together.
Is an FAQ page enough?
It is a good start, but the answers must also be built into your service pages, well structured and marked up.
Is it useful for a local business?
Yes: many voice searches are local, such as “… near me” or “… open now”.
Our other services
A complete digital offer
Let’s talk about your project
A Bestep Group expert will call you back to define the right solution for your business.
